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He applied the knowledge gained, which had been passed down from generation to generation, in the production of Herbatint’s formulas.\nThus, in a sector dominated by large multinational companies producing ammonia-based hair coloring, aimed only at product performance, Antica Erboristeria introduced a totally innovative formula: a permanent hair coloring containing herbal extracts without the use of ammonia and with a very low percentage of hydrogen peroxide. 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